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推动(Push)模式和拉动(Pull)模式
时间：2018-06-30 09:54:18 下载该word文档
案例点注
注一 推动（Push）模式和拉动（Pull）模式的供应链
![](https://wkrtcs.bdimg.com/rtcs/image?w=134.66666666667&md5sum=d5a01c898ab93b1461d58a95ae0cf902&sign=07ca36bec9&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=40&ipr={"t":"img","w":"134.66666666667","h":"60","dataType":"gif","c":"word/media/image1.png"})
供应链，简单地说，就是企业机构的物品流动链。
![](https://wkrtcs.bdimg.com/rtcs/image?w=144&md5sum=d5a01c898ab93b1461d58a95ae0cf902&sign=07ca36bec9&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=40&ipr={"t":"img","w":"144","h":"73.333333333333","dataType":"gif","c":"word/media/image17.png"})
图一 推动模式供应链示意图
![](https://wkrtcs.bdimg.com/rtcs/image?w=148&md5sum=d5a01c898ab93b1461d58a95ae0cf902&sign=07ca36bec9&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=40&ipr={"t":"img","w":"148","h":"73.333333333333","dataType":"gif","c":"word/media/image18.png"})
![](https://wkrtcs.bdimg.com/rtcs/image?w=77.333333333333&md5sum=d5a01c898ab93b1461d58a95ae0cf902&sign=07ca36bec9&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=40&ipr={"t":"img","w":"77.333333333333","h":"138.66666666667","dataType":"gif","c":"word/media/image19.png"})
消费者
![](https://wkrtcs.bdimg.com/rtcs/image?w=9.3333333333333&md5sum=d5a01c898ab93b1461d58a95ae0cf902&sign=07ca36bec9&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=40&ipr={"t":"img","w":"9.3333333333333","h":"85.333333333333","dataType":"gif","c":"word/media/image20.png"})
泵2
![](https://wkrtcs.bdimg.com/rtcs/image?w=62.666666666667&md5sum=d5a01c898ab93b1461d58a95ae0cf902&sign=07ca36bec9&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=40&ipr={"t":"img","w":"62.666666666667","h":"12","dataType":"gif","c":"word/media/image22.png"})
泵1 销售机构（生产企业的销售部门或经销商等）
![](https://wkrtcs.bdimg.com/rtcs/image?w=122.66666666667&md5sum=d5a01c898ab93b1461d58a95ae0cf902&sign=07ca36bec9&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=40&ipr={"t":"img","w":"122.66666666667","h":"36","dataType":"gif","c":"word/media/image23.png"})
![](https://wkrtcs.bdimg.com/rtcs/image?w=96&md5sum=d5a01c898ab93b1461d58a95ae0cf902&sign=07ca36bec9&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=40&ipr={"t":"img","w":"96","h":"62.666666666667","dataType":"gif","c":"word/media/image25.png"})
生产企业
![](https://wkrtcs.bdimg.com/rtcs/image?w=74.666666666667&md5sum=d5a01c898ab93b1461d58a95ae0cf902&sign=07ca36bec9&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=40&ipr={"t":"img","w":"74.666666666667","h":"14.666666666667","dataType":"gif","c":"word/media/image7.png"})
![](https://wkrtcs.bdimg.com/rtcs/image?w=144&md5sum=d5a01c898ab93b1461d58a95ae0cf902&sign=07ca36bec9&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=40&ipr={"t":"img","w":"144","h":"73.333333333333","dataType":"gif","c":"word/media/image27.png"})
图二 拉动模式供应链示意图
![](https://wkrtcs.bdimg.com/rtcs/image?w=144&md5sum=d5a01c898ab93b1461d58a95ae0cf902&sign=07ca36bec9&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=40&ipr={"t":"img","w":"144","h":"73.333333333333","dataType":"gif","c":"word/media/image28.png"})
![](https://wkrtcs.bdimg.com/rtcs/image?w=144&md5sum=d5a01c898ab93b1461d58a95ae0cf902&sign=07ca36bec9&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=40&ipr={"t":"img","w":"144","h":"94.666666666667","dataType":"gif","c":"word/media/image29.png"})
生产企业
![](https://wkrtcs.bdimg.com/rtcs/image?w=136&md5sum=d5a01c898ab93b1461d58a95ae0cf902&sign=07ca36bec9&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=40&ipr={"t":"img","w":"136","h":"34.666666666667","dataType":"gif","c":"word/media/image32.png"})
销售机构（生产企业的销售部门或经销商等）
![](https://wkrtcs.bdimg.com/rtcs/image?w=206.66666666667&md5sum=d5a01c898ab93b1461d58a95ae0cf902&sign=07ca36bec9&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=40&ipr={"t":"img","w":"206.66666666667","h":"57.333333333333","dataType":"gif","c":"word/media/image34.png"})
![](https://wkrtcs.bdimg.com/rtcs/image?w=148&md5sum=d5a01c898ab93b1461d58a95ae0cf902&sign=07ca36bec9&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=40&ipr={"t":"img","w":"148","h":"73.333333333333","dataType":"gif","c":"word/media/image35.png"})
消费者
![](https://wkrtcs.bdimg.com/rtcs/image?w=109.33333333333&md5sum=d5a01c898ab93b1461d58a95ae0cf902&sign=07ca36bec9&rtcs_flag=1&rtcs_ver=3.1&l=webapp&bucketNum=40&ipr={"t":"img","w":"109.33333333333","h":"9.3333333333333","dataType":"gif","c":"word/media/image37.png"})
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