LGBT群体社交软件策划书
时间:2022-12-20 14:29:36 下载该word文档
LGBT群体社交软件策划
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项目名称:彩虹旗——Rainbowflag
学号、制作人:
指导老师:
班级:
第1页共12页
目录
第一章项目概述...............................................41.1项目名称:..............................................41.2项目类型:..............................................41.3项目简介:..............................................41.4项目价值:..............................................4第二章行业分析...............................................42.1行业现状及特点:.........................................4第三章市场分析...............................................53.1消费者分析..............................................53.2竞争者分析..............................................53.3SWOT分析...............................................6
3.3.1优势分析(S):.................................63.3.2劣势分析(W):................................63.3.3机会分析(O):....................................63.3.4威胁分析(T):................................6第四章APP的功能.............................................64.1交友区..................................................64.2分享区..................................................74.3娱乐区..................................................74.4个人主页................................................7第五章核心竞争力.............................................7第六章战略和进度计划.........................................86.1战略....................................................86.2进度计划................................................8
6.2.1.产品开发:.........................................86.2.2.市场推广..........................................8第七章项目开发团队...........................................97.1人员组成及要求..........................................97.2人员分工